The biggest day of the year for retailers is coming up this Friday, but before we get to that, brands have been ramping up their Thanksgiving content like never before. In the last thirty days alone, there has been over 6,700 posts on Facebook from brands in North America that mention Thanksgiving. Compare this to the 5,720 posts from the same period last year and we have a 12% increase in content.
As a modern marketer, the limited attention span of the Internet audience probably keeps you up at night. If you have questions like, "How do I maximize my brand's social media content exposure?" or "How much audience engagement does our quality of content yield versus the quantity of content?", we've got you covered.
Sure, Facebook and Twitter are incredibly important for every digital marketer. However, with multiple other platforms and new apps burgeoning everyday, the attention of your virtual audience is divided among a roster of social networks. Pinterest, for one, has seen explosive growth over the past two years and is not one to miss.
Here we show you how you can use Unmetric to benchmark, analyze and elevate your Pinterest efforts in four easy steps -
Social media is now an important aspect of every brand's marketing mix. With paid media taking center stage, there is a definite shift from engagement to accountability, or in its more popular form – ROI. When your boss asks you about the ‘health’ of your social media, you better have an answer.
It's time to convince your boss to give you the bigger social media budget that your team deserves, and impress them with smarter, more agile content.
It's that time of the year when we all get a little reflective - on content, strategy, what worked, what didn't etc. It helps to have charts and data at your disposal that tell you exactly what trends emerged and that's where we've got you covered.
Recently, Twitter revealed the results of a study on how Tweets drive sales to provide insight into trends in the upcoming holiday season. The most interesting nugget in the study - whether the volume of Tweets, or conversation on Twitter correlates with sales.
So let's say you are a retail or restaurant brand looking to drive sales in the upcoming Holiday season, how do you track conversation activity on Twitter to get early insight into how your sales numbers could look? You can do this on Unmetric by monitoring Twitter conversation volume. Here's how you go about it -