Posted by Ranjani Raghupathi on Nov 20, 2014

Analyst Debrief - The Changing Phase of Digital Marketing and Modern Marketers

'With great power comes great responsibility' - this applies to both Spiderman and the modern marketer. Here's how digital is demanding that everyone becomes more conscientious and smarter. 
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Posted by Aditi Raghavan on Nov 18, 2014

How To Compare Your Pinterest Efforts In Four Easy Steps

Sure, Facebook and Twitter are incredibly important for every digital marketer. However, with multiple other platforms and new apps burgeoning everyday, the attention of your virtual audience is divided among a roster of social networks. Pinterest, for one, has seen explosive growth over the past two years and is not one to miss. 

Here we show you how you can use Unmetric to benchmark, analyze and elevate your Pinterest efforts in four easy steps - 

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Posted by Aishwarya Krishnamurthy on Nov 17, 2014

How 'healthy' is your social media?

Social media is now an important aspect of every brand's marketing mix. With paid media taking center stage, there is a definite shift from engagement to accountability, or in its more popular form – ROI. When your boss asks you about the ‘health’ of your social media, you better have an answer.

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Posted by Ranjani Raghupathi on Nov 13, 2014

2015 - The year of Bigger Social Budgets and Smarter Content

It's time to convince your boss to give you the bigger social media budget that your team deserves, and impress them with smarter, more agile content.  

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Posted by Aditi Raghavan on Nov 11, 2014

How To Uncover Long Term Trends On Your Twitter Content

It's that time of the year when we all get a little reflective - on content, strategy, what worked, what didn't etc. It helps to have charts and data at your disposal that tell you exactly what trends emerged and that's where we've got you covered. 

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Posted by Ranjani Raghupathi on Nov 6, 2014

When content, marketing and advertising come together...

There isn't one without the other, and when the three come together they become a super power. Read ahead to find out what prestigious research groups have to say about the three essential elements of business communication.  
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Posted by Aditi Raghavan on Nov 4, 2014

How To Monitor Twitter Conversation Volumes For You And Your Competitors

Recently, Twitter revealed the results of a study on how Tweets drive sales to provide insight into trends in the upcoming holiday season. The most interesting nugget in the study - whether the volume of Tweets, or conversation on Twitter correlates with sales. 

So let's say you are a retail or restaurant brand looking to drive sales in the upcoming Holiday season, how do you track conversation activity on Twitter to get early insight into how your sales numbers could look? You can do this on Unmetric by monitoring Twitter conversation volume. Here's how you go about it - 

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Posted by Ranjani Raghupathi on Oct 30, 2014

Discovering the Real Value of Social Media

Think you've gotten a grip on social media marketing? Think again. While one research group traces the value of content in social selling, another locates a gold mine with social talk.
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Posted by Peter Claridge on Oct 29, 2014

Using Social Media Metrics To Make Business Decisions

I often think that social media gets an unfair amount of flak when it comes to proving ROI from efforts on various social channels. Just because proving ROI from Adwords or display advertising tends to be a fairly straight forward affair, many people believe that because social media has dozens if not hundreds of measureable metrics, they should all somehow be put into a big formula with the ROI spat out at the end.

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Posted by Aditi Raghavan on Oct 28, 2014

How To Track Owned, Earned and Paid Efforts on Your Facebook Pages

Youre sharing great content on your brand's Facebook Page - boosting your reach with a budget, your community talks to you but so what? How do you figure out if all these activities help towards your marketing goals? 
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Analytics in 5 Minutes