After listening to your inputs and feedback, we decided to revamp some of our features and even add a couple of new ones!
I have a confession to make. You may think that this is another perfectly timed blog about Twitter's new Objective Based Twitter Ads, but believe me, it's just a happy coincidence on my part.
I just finished a blog post about advertising on Twitter, in which I included a single paragraph dedicated to Objective Based Twitter Ads. Since it was still in beta testing, I was trying not to rub anyone's nose in the fact that Unmetric (and hundreds of other advertisers) had access to a tool that was saving us money and helping us create better, more relevant campaigns, while most advertisers still didn't have access to this Twitter product.
Well, I needn't worry anymore because Twitter has now rolled this product out globally to all advertisers. This also means that I can elaborate a little bit more about what this means to your strategy on Twitter Ads.
If you’re a social media manager or involved in marketing, take a look at the following list of thought leaders and social media experts that frequently tweet useful advice and articles to help you keep an eye on the up and up of social.
Our newest feature will tell you which Facebook Posts have been promoted.
Unmetric CEO Lux Narayan presents at DEMO Traction - sporting a Genuine Unofficial t-shirt!
On the afternoon of April 22nd, the DEMO Traction Spring event took place. It was an opportunity for a variety of later stage startups to get together in San Francisco and present their company to a panel of experts.
Reports aren’t just about cutting and pasting numbers anymore; they need to:
Give people perspective on the brand, determine what needs improvement
Incentivise stakeholders to increase the company’s budget on social spend.
The question ‘Is Don Draper dead?’ was the theme of multiple sessions at the recently concluded South by South West conference – the underlying question being - now that marketers are looking towards data for answers, have the ‘creative’ members of your marketing team been killed off? We’re here to tell you – not a chance.
Data and creative are not enemies, they need to be best friends. Click to tweet.
It’s an obvious truth that marketing teams are moving/have moved towards data-driven intelligence to better inform their creative strategy. However, the two seemingly opposing roles have the same business objective in mind. If I were to attach an analogy, it’s like putting a blindfolded creative in the driver’s seat telling them to get to Point X, and then getting data in the passenger seat to guide the car to Point X in the most effective route.
The only rules when posting for your brand is ‘don’t be offensive’ and ‘keep innovating.’ If you publish similar posts, with similar pictures and similar campaigns, you’re going to have fans yawning. You have to keep switching it up. That’s where Inspire, our ideating feature on Unmetric comes in!
That, according to Gartner, is the percentage of large companies that will have a Chief Marketing Technologist in place by 2016. If you head up the marketing department of your organization that means you’ve got three quarters to get smart, or get marginalized or maybe even replaced.