Posted by Ranjani Raghupathi on Feb 12, 2016

Unmetric is One of the Top 10 Social Media Blogs of 2016!

This gif is an exact representation of how Aishwarya, Martin, Peter and I (Ranjani) a.k.a the Marketing team at Unmetric feel right now. We were just named one of top 10 social media blogs of 2016 by Social Media Examiner! 

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Posted by Aishwarya Krishnamurthy on Feb 12, 2016

Analyzing Top APAC and MEA Aviation Brands on Social Media: Key Learnings

Do you follow an aviation brand on social? Whether it's to receive information about your flight, address customer support or to be notified about offers, following a brand on social media seems the easiest way to get updates.

So how are top brands in the APAC and MEA region engaging with their audience? We've analyzed the strategies of top brands in the region to find out. 

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Posted by Peter Claridge on Feb 10, 2016

367% Increase in Super Bowl Content By Brands Since 2012

A version of this article first appeared on Social Times on February 5th, 2016. This article includes data up to February 8th so the numbers have changed slightly.

Can there be any bigger linchpin of a brand’s marketing calendar than the Super Bowl? An event that is as much about the advertising as it is about the game. For Super Bowl 50, CBS is charging $5 million for a 30-second spot, up from $2.5 million 10 years ago.

On social media, the uptick in brands creating Super Bowl content has been nothing short of incredible. This year, Unmetric tracked over 44,000 unique pieces of Super Bowl content published by brands before and during the Super Bowl. That's up from 30,000 pieces of content we tracked in 2015. On game day alone, brands published over 21,500 pieces of content.

Take a step back and think about that for a second. After what must be an exhausting six weeks of creating Super Bowl related content, content creators still needed enough inspiration within them to publish 21,500 more unique pieces of content on game day - more than they’ve published in the build up to the game!

Here’s how the total amount of content published on social media around the Super Bowl has changed over the years. Unsurprisingly, the week before game day sees a frantic amount of content being published.

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Posted by Aishwarya Krishnamurthy on Feb 9, 2016

Analyzing the Social Media Strategies of Top Lingerie Brands on Facebook

When you think of lingerie brands on social media, chances are that the first brand you think of is Victoria's Secret. And with good reason. The iconic lingerie brand, which enjoys the largest fan base, has been one of the most prolific social media content producers, using its army of Angels and a sound content strategy to stay on top of everyone's mind. 

Aerie by American Eagle produced the highest number of posts in the time analyzed - the last quarter of 2015. However it was Victoria's Secret again that received the most social interactions - Likes, Comments and Shares. 

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Posted by Ranjani Raghupathi on Feb 9, 2016

Ringing in the year of the monkey


New years are all about new beginnings and warm greetings. Here is how brands from Asia wished their communities for the Chinese New Year.

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Posted by Peter Claridge on Feb 5, 2016

How The 44 Super Bowl Advertisers Got Social

Some say Christmas is the most wonderful time of the year (well, Andy Williams does, any way), others would say it's summer time (unless you're Lana Del Rey, of course). For me, the best time of year is February. Yes, I am British and no, I don't understand this Football that the Americans call it, but by gum I do love the adverts and the marketing madness that surrounds the Super Bowl.

Another reason I love this time of the year is that it is a great excuse for the entire marketing team to sit in the big conference room and watch YouTube non-stop all day in the name of 'work'.

This year there are 44 different brands advertising during the Super Bowl. We watched all their ads and then dug into the Unmetric app to dig up data and insights behind the marketing strategies employed by each brand.

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Posted by Ranjani Raghupathi on Feb 3, 2016

Unmetric is now integrated with Hootsuite

I'll get right to the point: we've integrated with Hootsuite! Unmetric Inspire, the only ideation engine of its kind that helps social media marketers come up with data-backed, smart content, can now be accessed on Hootsuite.  

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Posted by Ranjani Raghupathi on Jan 21, 2016

5 ways Chipotle creates an awesome social media strategy

Your favorite thing about Chipotle might be their guacamole, but what I like best about the QSR brand is their social media strategy. In this blog post, I’ve examined Chipotle’s habits across four social networks, their content, how their performance compares to the industry, how they handled a PR crisis and key lessons other brands can apply to their own strategy.

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Posted by Aishwarya Krishnamurthy on Jan 19, 2016

What all QSR brands should learn from the Facebook strategies of the Top 10 brands

Every year, QSR Magazine publishes an annual list of Top 50 QSR brands - a round up of top performing quick service restaurants and restaurant franchises in the U.S. The list, based on a combination of factors including net profits and new store openings, had some predictable favorites like Starbucks and McDonald's, didn't include some brands we would have assumed would have made the cut like KFC and Chipotle, and had one surprise entry - Panera Bread. 

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Posted by Aishwarya Krishnamurthy on Jan 12, 2016

Why We Renamed Our Mobile App to Unmetric Track

Today, our mobile app - Unmetric Sense is being renamed.

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