Technology has decreased the distance between brands and consumers, and never more so than in an event like the Super Bowl. Instead of just releasing their commercial on the night of the game, in 2014, we found that brands started releasing teasers, or in some cases their entire ad, well before the actual event. While official brand sponsors try to get the most bang for their buck, it is often ambush marketing, or real time marketing, that captures people’s attention.
Whether an official sponsor or not, brands understand the importance of having a well thought out strategy for the Super Bowl telecast. And with as many as 111.4 million viewers in 2014, and even more predicted this year, brands have come up with creative, and sometimes legendary ways to make sure they leave no stone unturned when it comes to their Super Bowl Social Media Game.