Analyst Debrief - Big Data and Beyond

Posted by Ranjani Raghupathi on Sep 18, 2014 3:00:00 PM

Businesses are not just using digital media to market but to also build stronger relationships with their customers. As the industry moves towards achieving real-time objectives, here are some thoughts from Aberdeen and Gartner.  

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Topics: Analyst Debrief

Reads from Gartner and MIT Sloan

Posted by Ranjani Raghupathi on Sep 11, 2014 10:00:00 AM

This week’s debrief takes a look at the state of modern marketing and discovers the essential digital media for today’s businesses.

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Topics: Analyst Debrief

Beyond the Numbers: Interview with Sushobhan Mukherjee

Posted by Vikas Bysani on Sep 10, 2014 8:00:00 AM

In this week’s Beyond the Numbers we catch up with Sushobhan Mukherjee, a highly awarded strategist with over two decades of experience in marketing. Follow him on Twitter for more insights into the digital marketing world and growth strategies for brands.

This interview is part of an ongoing series; see other great interviews with industry experts in our Interview archive here.

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Topics: Interviews

How To Uncover Your Competitor’s Social Media Tools & Resources

Posted by Aditi Raghavan on Sep 9, 2014 6:41:02 AM

 

Sometimes figuring out your competitor's social media strategy is about more than just getting metrics on their Facebook posts or Twitter Retweet count. You need insider knowledge on the marketing tools they use, the number of team members handling communications and how organizationally efficient they are overall. This helps you plan, staff and allocate your budget and technology resources to outdo the competition every step of the way. 

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Topics: How To

Forrester and Nielsen on a Marketer’s Sensory Necessities

Posted by Ranjani Raghupathi on Sep 4, 2014 7:30:00 AM

As marketers, one of the challenges we face is empathizing with our end consumer and truly understanding their mindset. As the old adage goes, the key to knowing someone better is to walk a mile in their shoes. In order to connect with your consumers better, and to stay on top of what’s happening in their world, you should take a look at these articles from Forrester and Nielsen.

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Topics: Analyst Debrief

Beyond the Numbers : Interview with Ken Ericson

Posted by Vikas Bysani on Sep 3, 2014 9:36:30 AM

Almost all of us are guilty of synonymizing, Xerox with copiers, Coke with Soda and Post-its with sticky notes. So how does a brand approach digital when their company name is synonymized with a commonly used word?

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Topics: Interviews

How To Analyze Twitter Customer Service Data For Your Timezone

Posted by Aditi Raghavan on Sep 2, 2014 6:18:21 AM

These days Twitter is the preferred customer service channel for consumers not just of brands, but of entire industries as well. You now probably have your hands full with metrics and data that you need to stay on top off, not to mention the barrage of questions that you need answers to - What’s the Average Reply Time to aim for if you fall behind? Or do you have enough folks on your Twitter customer service team? Or how do you make it work when your customer service team is based out of the United States but most of your customers are tweeting up a storm in Europe?

We get it - It’s pretty tricky to stay on top of all the data needed to help you answer these questions and make proactive decisions…without doing the math for timezones. +6 , -3.30, GMT, Daylight or no Daylight? That’s why we give you the ability to sync up your Timing charts and data with your preferred timezone for Twitter. It’s incredibly easy on the Unmetric platform -


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Topics: How To

From Content Creation to Performance Analytics to Sales Conversations

Posted by Ranjani Raghupathi on Aug 28, 2014 10:00:00 AM

In the ever-changing arena of digital disruption, businesses need to get better with their marketing. More than just having good content in place, companies need to be smarter with measuring and they also have to be proactive in keeping their sales teams in the loop. Here is what Forrester and Gartner have to say about the subject.

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Topics: content, Analytics, Analyst Debrief

Beyond the Numbers: Interview with Publicis’ Sandeep Padubidri

Posted by Vikas Bysani on Aug 27, 2014 8:00:00 AM

In this week’s Beyond the Numbers, we catch up with Sandeep Padubidri the Digital Business Director for Publicis South East Asia. Follow him on Twitter for his thoughts on how brands approach digital and other engaging content.

Read on as we dive deep in to a discussion on how Publicis approaches social media marketing.

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Topics: Interviews

How to Uncover Data for a Competitive Brand Audit on Social Media

Posted by Aditi Raghavan on Aug 26, 2014 9:30:00 AM

Let’s say you have a big pitch for a client coming up, or a mammoth marketing team pow-wow next week. You will have to put together a competitive brand audit and you're going to need social media data of not just your brand or client, but those of your competitors as well. And you're going to need it ASAP!

With looming deadlines, we’ve got that one thing that will help you save valuable time - A 'single click' button that will export all comparison data. Rolled out with the new Unmetric user interface, our comparison report lets you customize and export all the relevant metrics for brands in your competitive landscape easily.
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Topics: How To

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Unmetric is an online platform that leverages human and algorithmic intelligence to provide enterprises with data and insights into how well their social media content and campaigns perform compared to industry competitors.

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