Posted by Peter Claridge on Apr 23, 2015

Unmetric Declared Winner at DEMO Traction 2015

Unmetric CEO Lux Narayan presents at DEMO Traction - sporting a Genuine Unofficial t-shirt! 


On the afternoon of April 22nd, the DEMO Traction Spring event took place. It was an opportunity for a variety of later stage startups to get together in San Francisco and present their company to a panel of experts.

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Posted by Lakshmi Kumaraswami on Apr 21, 2015

Yes, Facebook API changes are happening. And you and I are going to be just fine.

Unmetric’s rolling with the Facebook API changes, and so should you!
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Posted by Lakshmi Kumaraswami on Apr 3, 2015

How To Generate Awesome Reports

Reports aren’t just about cutting and pasting numbers anymore; they need to:

  • Give people perspective on the brand, determine what needs improvement

  • Incentivise stakeholders to increase the company’s budget on social spend.

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Posted by Aishwarya Krishnamurthy on Mar 27, 2015

3 Reasons Data Should Be Your GPS When Driving Your Social Media Strategy

The question ‘Is Don Draper dead?’ was the theme of multiple sessions at the recently concluded South by South West conference – the underlying question being - now that marketers are looking towards data for answers, have the ‘creative’ members of your marketing team been killed off? We’re here to tell you – not a chance.

Data and creative are not enemies, they need to be best friends. Click to tweet.

It’s an obvious truth that marketing teams are moving/have moved towards data-driven intelligence to better inform their creative strategy. However, the two seemingly opposing roles have the same business objective in mind. If I were to attach an analogy, it’s like putting a blindfolded creative in the driver’s seat telling them to get to Point X, and then getting data in the passenger seat to guide the car to Point X in the most effective route.

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Posted by Lakshmi Kumaraswami on Mar 26, 2015

How To Spark Your Creativity on The Unmetric Platform

The only rules when posting for your brand is ‘don’t be offensive’ and ‘keep innovating.’ If you publish similar posts, with similar pictures and similar campaigns, you’re going to have fans yawning. You have to keep switching it up. That’s where Inspire, our ideating feature on Unmetric comes in!

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Posted by Rick Liebling on Mar 25, 2015

10 Experts Provide Advice On Building Your Marketing Stack


That, according to Gartner, is the percentage of large companies that will have a Chief Marketing Technologist in place by 2016. If you head up the marketing department of your organization that means you’ve got three quarters to get smart, or get marginalized or maybe even replaced.

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Posted by Aishwarya Krishnamurthy on Mar 23, 2015

Product Update - Get Hooked on Customizable Sentiment

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Posted by Aishwarya Krishnamurthy on Mar 17, 2015

The Struggle is Real: SxSW2015 Day 5 in 5 Must-Attend Sessions

SxSW is almost over but hopefully you take three things back home with you - the lessons you’ve learned, the friendships (or business contacts) you’ve made and not to mention all the swag that brands just handed out with reckless abandon! 

Back to the show - I’ve been creating these curated schedules as a guide for folks at #SxSW this year, but I also think I should highlight the fact that even if you’re not in Austin, you’re still going to find these guides helpful.

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Posted by Aishwarya Krishnamurthy on Mar 16, 2015

The Struggle is Real: SxSW2015 Day 4 in 5 Must-Attend Sessions

Good morning and welcome to Monday! We’re on to Day 4 of the marathon that is SxSW and according to the tweets from brands and agencies – it has been serious fun! It’s a hard life being able to learn from some of the smartest minds in the business, while getting to party with some of the coolest names in entertainment AND get some seriously sweet swag, but somebody’s gotta do it!

For those of you who are just joining us, I also curated schedules for Days 1, 2 and 3 of Interactive and even though those events are over – I’d like to think that I was able to capture the state of marketing right now through the selection of events and you should definitely check them out. For today’s schedule, I’ve got six events – but four time slots, which in my understanding of math, averages five events that you must attend at Day 4 of SxSW - #flawlessmathlogic.

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Posted by Aishwarya Krishnamurthy on Mar 15, 2015

The Struggle is Real: SxSW2015 Day 3 in 5 Must-Attend Sessions


It’s already Day 3 at SxSW Interactive! For those of you who partied a little too hard last night – we applaud you, drink plenty of water so that the pounding in your head calms down. If you are reading this while already on a 5 mile jog that you’ve managed to squeeze in before breakfast – you are a champion and my role model. If you’ve been following my guides for Day 1 and Day 2 – I hope you’ve had a great South by experience so far! Today’s schedule was a bit of a struggle because as hard as I tried, I couldn’t get it down to only 5 events (I know, I had one job, right?)

So go ahead, grab a cup of coffee, parse through the agenda and get ready for another exciting day! You should also check out the live stream on Ad Age of brands and agencies tweeting #SxSW, powered by Unmetric. Need a little Uptown Funk dance party to get your day started? We got you -

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