Posted by Darsana on Jul 21, 2016

15 Highly Engaging Pokemon Go Brand Posts

I'll be honest with you. I am still half expecting the Pokemon Go fever to die down even though I don’t think it will anytime soon. I mean, what is there not to like? Pokemon Go is taking us millennials back to a time when we used to watch it on T.V. Add to that the dopamine blast you get out of actually going on a quest. As if we needed more reasons to glue our eyes to our phones. As you can see, I flit between excitement over AR going mainstream and complaining about the absurdity of adults losing it over a game.

I turned to Discover to see if brands too were going nuts over Pokemon Go. And guess what I found? There were about 12,000 pieces of Brand Content across Facebook, Twitter and Instagram, in North America alone that mention Pokemon. Remember, this is in just two weeks! I dug a little deeper to identify certain trends in Pokemon Go content that won a lot of engagement for brands.

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Posted by Darsana on Jul 18, 2016

How are Fans Using Facebook Reactions?

There was a great deal of excitement following Facebook’s proposal to revamp the Like button towards the end of last year. With the introduction of Facebook Reactions (‘love’, ‘haha, ‘sad’, ‘angry’ and ‘wow’), Brands could know how their Fans felt about their Posts. This feedback is crucial in ideating new products, rebranding existing ones and even understanding what content works best on Facebook. It sounded quite like a snapshot summary of the insights a social listening tool would be able to come up with.

However, when Reactions was rolled out universally by the end of February, studies noted that people still kept ‘Liking’ Posts. Other Reactions were rarely used. We tapped into our repository of Brand data to see how things stand now, almost five months later.

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Posted by Ranjani Raghupathi on Jul 18, 2016

Facebook Reach and Impressions Data within Unmetric

We’ve just rolled out a brand new feature on the Unmetric Analyze platform. Users will now be able to see the Reach and Impressions on any brand Facebook Post at any given time.

We’ve broken down the number of Reach and Impressions for a brand’s Posts collectively as well as for individual brand Posts within the Unmetric Analyze platform. The numbers for Reach and Impressions will be displayed along with other engagement metrics for Posts published starting July 1, 2016, onwards.

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Posted by Darsana on Jul 12, 2016

How to Ideate a Winning Back-to-School Campaign

Working on a back-to-school campaign really pays off. Literally. Did you know that on average, every family (with children in grades K-12) spends about $630 on back-to-school merchandise alone? We’ve all grown up watching innumerable TV ads that made us hate our hand-me-downs.

The number of families who do their back-to-school shopping on their mobile phones is on the rise. Consumers are using their phones to research the products they want to buy on their phones as well. About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015.

I know I am just putting you under more pressure to get to something that’s already on your content calendar. Fret not, here’s the how-to on creating a kickass social media campaign.

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Posted by Darsana on Jul 6, 2016

Social Media Report: Ice Creams Q2 2016

It’s ice cream month! American Presidents have a very curious relationship with ice cream. As you may or may not know, Regan proclaimed July as ice cream month and the third Sunday of July as National Ice Cream Day. Ben & Jerry’s dedicated an ice cream flavour for Obama after his 2008 election victory – the, wait for it, Yes Pecan (geddit?). George Washington is a man after my own heart. Apparently, he’d spent $200 only on ice creams during the summer of 1790. If all this isn’t proof enough that American Presidents are ice cream nuts, see this link for Jefferson’s recipe for vanilla ice cream.

As a way of saying thanks for all the good times Ben, Jerry, Baskin, Robbins and I have had together, I’ve used Analyze to compare the social media performance of top ice cream brands. I looked at Haagen-Dazs, Ben & Jerry’s, Baskin & Robbins, Carvel, Breyers, Edy’s, Jeni’s Splendid, Talenti, Cold Stone and Dreyers.

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Posted by Darsana on Jun 15, 2016

Meet Discover : Our Data-Powered Content Ideation Toolkit!

A few minutes ago, we announced the release of our latest toolkit for brand content creators – Discover. The need for a content ideation tool that content writers can use to identify trending topics, gain inspiration and then collaborate with the team is what we seek to address. Discover takes  data-powered content creation to another level.

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Posted by Peter Claridge on Jun 10, 2016

Brands That Use Facebook 360 Photos

Yesterday Mark Zuckerburg annouced 360 degree photos. This comes hot on the heels of 360 videos which were announced at the start of this year and have proven to be very popular with brands.

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Posted by Darsana on Jun 2, 2016

IPL 2016 Recap : Most Engaging Brand Posts

The 9th edition of the Indian Premier League concluded last weekend with Sunrisers Hyderabad emerging winners. IPL has always been a fertile ground for brands to come up with clever, witty copy. Ever wondered if anybody would remember all the things they laughed to (or got annoyed by) this season, when the next season rolls in? At Unmetric, we care about content. And so, here I take a look at some of the most engaging Facebook posts and Tweets by brands during the IPL season. 

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Posted by Darsana on May 31, 2016

Real Madrid's Victory March on Social Media

Real Madrid lifted the Champions League trophy for the 11th time and they did it with great panache! Real Madrid took over my Facebook news feed with devout fans’ updates and picture after picture of Christiano Ronaldo. A brief look at the official Twitter, Facebookand Instagram accounts of the team showed that Real Madrid had put up an equally stunning performance online as they did on the field.

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Posted by Darsana on May 28, 2016

UEFA Champions League Final on Social Media

The finals are finally here! Before Real Madrid and Atletico Madrid battle it out on the field, I thought it would be fun to see which team would win the cup on social media. I added both teams’ social media accounts on Facebook, Twitter and Instagram onto my Unmetric platform and soon I had access to their posts as well as the corresponding engagement stats. Fun as the exercise was, I have to say that it is really difficult to point out a clear winner - they both do such a good job!

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