Unmetric logotype

Social Media Shakedown of Top Australian Brands in May 2014

Aishwarya Krishnamurthy

Australian brands have been quick to adapt to the rapidly evolving relationship between brand and consumer through social media.

On Facebook, Showpo and Kmart Australia do the retail sector proud with impressive engagement scores from both brands. Images usually draw in engagement for the retail sector, and Showpo has capitalized on this information, with spectacular results.

Twitter is a popular customer support channel for sectors like Banking and Aviation. Top performing brands like Qantas Airways and Commonwealth Bank maintain low ARTs or Average Reply Times in order to keep their customers happy. [Unmetric Insight: By using hashtags, CommBank actually saw a corresponding spike in follower growth rate!]

Nokia Australia and JB Hi-Fi uploaded the highest number of videos on YouTube in their respective sectors, and both brands saw the highest growth rate in viewership in the time analysed.

Check out the below report for more insights on the top Australian campaigns in May.

Methodology

Unmetric compiled this report by sourcing data from its own benchmarking platform. Click here to get a free six day trial.