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Social Media Shakedown of Top US Brands in March 2014

Martin Daniel

March was yet another month that kept brands busy churning out campaigns in the race for fan engagement. Sporting events like NCAA ‘March Madness’ and the MLB World Series’ opening day were well leveraged by AT&T and MasterCard on Twitter, while Coca Cola encouraged its followers to raise a toast for water to create awareness about global water challenges.

Pepsi’s launch of its Mini Can generated lots of buzz for the brand on Facebook and Coach continued to dwell on the idea of giving away discounts to engage with its fans, while Oikos asked its fans to vote their favorite yogurt flavor for its ‘Flavor Madness’ campaign.

Samsung Mobile’s videos on the launch the Galaxy S5 and Gear Fit gadget were the most viewed brand videos on YouTube in March with 23 million views and 7 million views respectively. Duracell’s ‘Trust Your Power’ video was most watched video on its channel with more than 5 million view and Old Spice’s ‘Get Shaved in the Face’ ad garnered more than 4.5 million views.

Check out the below report for more insights on the top campaigns in March.

Methodology:

Unmetric complied this report by sourcing data from its own benchmarking platform. Click here to gain access to all this data by claiming a 6 day free trial.