Brands in Australia are constantly fighting for the attention of followers and fans and Engagement is the key factor for this endeavor. Armed with videos, contests and deals, Australian brands have jumped into 2014, refreshed and full of energy to engage.
Cathay Pacific dominated on Facebook with various deals and promotions revolving around the “Chinese New Year”, which drove up their engagement. Coles kept it simple and posted 12 recipes that resonated well with its fans. On Twitter, HBF Insurance treated its followers to various fitness goodies, thereby increasing the engagement.
On YouTube, Audi released a video celebrating a reach of 100,000 fans on its Facebook page and McDonald’s re-released the “McOZ” which garnered 415,000 views.
Check out the report below to get more insight on how Australian brands performed on social media in January.