Monthly Archives: May 2013

Meaningful Metrics on Twitter – Why They Matter

What is a ‘Meaningful Metric’ ? At some point in recent time, the genus of Social Media and Statistical Ninjas everywhere began to wonder about ‘meaning’ – the meaning of data, the meaning of “likes” and “retweets”… And the meaning …

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16 Brands With the Most Engaging Memorial Day Facebook Posts

This Memorial Day, it wasn’t just the citizens of the United States who paid homage to the brave warriors; major brands too took some time out to pay their respects. Though patriotism was the theme of the day, some brands …

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Oscar Mayer’s “Transparent Grandpa” Gets Real and Twitter Announces the Lead Generation Card

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