Monthly Archives: October 2012

Unmetric Brings You Pinterest Competitive Intelligence

It’s currently the most talked about social network in the Western hemisphere and already attracted thousands of brands, big and small. It’s been hailed as being best the place where retailers can intimately connect with the predominantly female audience (and we all know who makes the financial decisions in the household, right?).

Pinterest has gone from a basement operation to being the 38th most visited website in the world in just two short years. It now attracts over 23m unique visitors a month and according to a recent report by comScore and ranks as the 38th most visited website online. Another report by Shareaholic suggests that Pinterest now sends more traffic to websites than every other social network except Facebook.… Continue Reading...

[Infographic] Battle of The Shopping Carts in Unmetric’s Social Media Retail Report

In the battle of the shopping carts, Walmart shows the world how retail can be social. Shoppers and Facebookers alike are voting with their Likes, Comments and Shares to help propel the brand in to number one position. I hate to use a tired old pun, but when it comes to Twitter, Target prove that they are right on target. *Cringe* (I promise there will be no more puns).

The Unmetric score shows that on Facebook, only Walmart and Target are battling it out for first place. Walmart scored 75 and Target scored 72. There is then a significant drop off to third place, where Khol’s and Macy’s are tying with a score of 52.… Continue Reading...

How US Airlines are Providing Customer Support on Facebook

This report first appeared on our partner site, SimpliFlying, on the 14th September. The article has been republished in its entirety here.

Back in May, I took a look at the Average Response Times for various airlines on Twitter. The short form social network is fast becoming a major customer support touchpoint for many big brands around the world. Many airlines have embraced Twitter to provide quick and timely information to travellers, responding to everything from flight routes to lost baggage.

Facebook is also turning into a customer support channel albeit on a smaller scale than Twitter. I decided to revisit my earlier report on how the top US airlines are performing on Twitter but this time focused on the average response time on Facebook instead.… Continue Reading...