Monthly Archives: September 2012

How UPS Turns Logistics into Super Engaging Social Media Content

This article by Unmetric first appeared on the Pivotcon blog on the 14th September. The article has been republished here. Have you seen some of the recent adverts from UPS? Careful, because if you do, then you might be singing …





 



Heineken’s Facebook Engagement Reaches For The Stars

Heineken is something of a Jupiter sized gas giant (but not full of gas, of course) when it comes to beer brands on social media. They just crossed 8m fans this month, which makes all the other beer brands look …





 



How Intel’s Cheeky Photo Went Viral on Facebook

It’s not just processors that Intel knows how to do well. They know a thing or two about marketing those processors as well. A straw poll in my office revealed that nearly everyone could ‘bommm‘ the Intel jingle that is …