Monthly Archives: February 2012

KLM Winning The European Airlines Social Media Battle

With interesting posts, quirky social media campaigns, more fans, higher fan growth rates and a whole lot of social media love, KLM are the undisputed European kings of social media for airlines. Their latest campaign, encouraging people to ‘stewardess’ themselves …





 



Yahoo Social Media Overwhelmingly Appeals To Millenial Females

A recent report from UKOM/Neilsen research showed that the average Yahoo searcher was aged 55 or over and Google had a more balanced spread of age demographics. This got us thinking about whether these findings would translate to their social …





 



Republican Presidential Candidate Elections Social Media Update 2

Takeaway: The Santorum social media surge matches the surge in popularity in the polls as he beats all other candidates in every social media benchmark tracked by Unmetric. In the past week Santorum has achieved a higher fan growth rate, …