Posted by Ranjani Raghupathi on Oct 8, 2015

Twitter Analytics: 9 Metrics to Measure on Twitter to Improve ROI

Being a millennial (or a youth as my boss calls it), I’m biased towards Instagram as a user. Pictures, filters, no word limit, it just seems like a social network that’s a lot more fun. Also, lots and lots of Kim Kardashian selfies.

Now that’s not to say that I don’t stalk brands on Twitter for the occasional freebie. The more I think of it, I notice how both the social networks cater to the different interests of the audience.  While Instagram is my go-to social network for entertainment, Twitter is the temple of bite-sized information.

In this blog post, I took a look at the key metrics every company needs to track on Twitter. While Unmetric itself offers a treasure trove of data-driven insights, these are the most important metrics to measure.

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Posted by Peter Claridge on Oct 5, 2015

Instagram Analytics: 6 Metrics You Must Track (And 2 You Don't)

I’m in my early thirties, but Instagram can still count me as one of their 400m users. That said, to the never ending taunts from my younger colleagues, I’m not what you would call a regular user of the app. They, on the hand, are constantly Instagramming, tagging friends, regramming, following celebrities (and the occasional brand) and interrupting others doing their work to show them the latest 9gag post.

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Posted by Ranjani Raghupathi on Sep 18, 2015

10 facts everyone working in the data age knows to be true

Big data seems to be taking over business analytics. While everyone is talking about them, only those who work with data on a daily basis understand the real challenge. Here are a few facts you know to be true as a real life data analyst.

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Posted by Ranjani Raghupathi on Sep 4, 2015

17 hilarious brands that you should follow for a dose of Friday Funny

We've seen some brands with great content that drives sales, results in conversion and is super effective in all kinds of business jargon. Today we decided to take a break from all smart (snooty?) content and take a look at brands that are killing it at being flippin' hilarious. We found 17 brands but if you think you can add to this list, hit us up on Twitter and we'll put it up with a little hat tip to you.

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Posted by Ranjani Raghupathi on Aug 28, 2015

14 hilarious situations MarTech CMOs find themselves in

It's a tough life being a CMO. You've got a team to manage, a CEO and the head of sales to "answer" to, your marketing message needs to be consistent everywhere and there are way too many reports to look over. To top all this, there's never been as much change in your industry as there is right now and the market always seems to be moving on. In your super busy schedule, here are a few small things that won't fail to bring a wry smile to your day. 

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Posted by Peter Claridge on Aug 25, 2015

How The Major US Auto Brands Got Social in Q2-2015

It's no secret that 2015 has been a strong year for the auto industry in general, with sales of trucks and SUVs reporting double digit growth over 2014's performance according to the WSJ. That said, car sales were down 1.9%, possibly as a result of more people opting for the cross-over type vehicles due to the cheaper prices at the gas pump.

To see how this strong growth is being reflected on social media, we looked at the performance of the top US auto brands during the second quarter of 2015 on Facebook, Twitter and Instagram.

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Posted by Ranjani Raghupathi on Aug 21, 2015

8 Early Signs That Prove You Were Born To Be A Community Manager

Like how Harry Potter was the "ChosenOne", all of us were born to be something. Here are 7 signs that it's in your DNA to be a community manager.

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Posted by Ranjani Raghupathi on Aug 14, 2015

13 times brands channelled their inner celebrity

Remember when Arby's tweeted Pharell Williams and asked for its hat back? That's when brands began to... human (yes, I used it as a verb). With social media, the voice of brands is becoming more and more personable. Being the brand nerds we are, we indulged ourselves in the concept and stalked through some of the most "real-life" sounding brands and imagined who they'd be as real pepole, and this is what we came up with. 

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Posted by Ranjani Raghupathi on Aug 12, 2015

Social Media Habits of Retail Brands in the US


That’s the percentage of online shoppers that use social media as a research tool to make purchase decisions. With such a large set of shoppers spending time on social networking sites, it makes the medium a great place for advertisers. 

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Posted by Ranjani Raghupathi on Aug 7, 2015

19 Feelings of every Social Media Manager


Being a social media manager is no piece of cake. You’ve got to tweet 5 million times a day, reply to all those demanding customers and toughest of all, answer your boss’s never ending questions on ROI. If you work in social media, here are 19 thoughts you’ve had for sure:

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