Social media analysts can face unique communication challenges. Sometimes, social media borrows terms from traditional marketing and gives them a new meaning, while other times you have to deal with completely new terms. This means that every report is littered with words that people unfamiliar with social media need explained, time and time again. What does "engagement" mean? What is "boosting"? How should we be leveraging our "ART"? The exercise of having to elaborate each time can be laborious.
We recognize that when everyone's talking the same language, you can get more done in less time. With this is mind, we've rounded up 5 Facebook terms and given them simple definitions that can be shared easily with your team.