Week 21 Top Viral Brand Videos- A combination of Acer Laptops and a world upside down with Fanta

May 24, 2013LEAVE A COMMENT

The Top 5 viral brand videos of the week seem to be targeted towards the younger audience with a music based theme. Only the first video is around 3 minutes long while the others are not longer than 30 seconds.

#1/ Трансформер Acer Aspire P3 Ultrabook. С диджеем Tiësto

Video Growth Rate Acer

What happens when you mix a geek who looks like an accident waiting to happen, sick beats, amazing technology and a great DJ? A viral video seems to be the result. In the video, Acer shows off its new tablet, the P3 Ultrabook which has an intuitive UI, powerful hardware and amazing features which help Tiesto’s assistant with his day to day challenges.

The video below is in English; however the video that went viral is the Russian version, which received 497,709 new views in 4 days. It seems to have appealed to a massive Russian audience. On the other hand, the English version has not done as well and has received a total of 167,106 views. More geeks are found in Russia?

#2/ Νέα Fanta Ροδάκινο – Βερύκοκο TV Commercial 2013 (Greece)

Video Growth Rate Fanta

The video below is part of Fanta’s global campaign with animated people. In this video, a sip of Fanta promises to turn your world upside down, give you radical skateboard skills and make you a mean lean dancing machine. The video posted above received 158,811 new views in just 2 days. The video probably made so many views as a result of sponsored promotions.

#3/ Vinyl – Carrie Brownstein – Prepaid Card – American Express

Video Growth Rate American Express

An audiophile will tell you that a vinyl record is the medium that stores the personality of a song and makes each song an experience. Carrie Brownstein, the famous American indie rock star, apparently a great fan of vinyl records is seen biting into the vinyl at the record store so she can pay less for it. What she doesn’t know is that she could use an American Express Debit card and budget her expenditure. The video received 653,561 views in 3 days.

#4/ Dasani Drops- Flavor Montage

Video Growth Rate Dasani- Flavor Montage

Colorful, fresh, young; the video is exactly like the product is described to be. With peppy music to support them, the glamorous people draw you in to the ad. The Dasani drops can elevate normal water to a fancy drink and all that with no calories. However, it’s the colors, music and people that convey a lot more about the product than the product shots themselves.Now isn’t that a drop to delicious?

#5/ Galaxy S4- Boarding

Video Growth Rate Samsung Galaxy S4

How much attention will you get with the new Galaxy S4? More than you can handle, that’s for sure! The new ad for the S4 smartly intertwines smart humor with the smart features of a, well, smartphone. In the boarding lounge a man watching a video on his new Galaxy S4 gets flooded with questions, requests and appreciation from the people around. With more than three million views in just 4 days the video is as big a hit amongst audiences as is the phone. It’s interesting to note that the fifth position of last week’s viral videos was occupied by a video about the Galaxy S4.

Methodology
All data has been compiled and analyzed from the Unmetric application which tracks dozens of metrics to enable brands to benchmark themselves against competitors and their industry sector. Gain access to all this data by claiming a 10 day free trial.





 



World First: Benchmarking and Competitive Intelligence on Facebook Brand Apps

May 22, 2013LEAVE A COMMENT

Did you know that for every Facebook brand app that hits a home run, 10 fade away in to the digital wasteland? This just didn’t seem like a sound social strategy to us. The problem is, until now, there has been no easy way to gather data on what kinds of apps are working for brands.

Do product based apps work better than contest apps? Which innovative apps actually went viral? How many users is considered good for your sector?

By manually mapping over 18,000 apps (don’t ask, we dream about apps now) to their respective brands, Unmetric now has the only database in the world where you can type in any brand and get competitive data on how their apps are performing.

Furthermore, this isn’t a one off process, there are systems in place to identify and map every new app that a brand adds. And the good news doesn’t just end there either, Unmetric is able to get all the historical DAU/MAU data, so it doesn’t matter when the app was added, you’ll be analyzing.

Facebook apps are not new and even gathering statistics has been around for years. In the past you could go to sites which had league tables for literally tens of thousands of Facebook apps. You could wade through hundreds of pages, featuring dozens of Farmville clones and loads of social gaming apps, trying to find your competitors’ app data.

Now though, you just need to login to the Unmetric platform, select your sector and you’ll be given a leaderboard of all the top brand apps from that sector for the time period specified. It’s never been easier to grab brand app data.

Apps Leader Board

When you want to do a deep dive on a specific app, Unmetric has all the charts and analysis you need to figure out how well the app is performing. In the brand analysis page, there are four charts that tell you everything you need to know about the performance of any brand app in the database. This data is generated for every single brand app, so you’ll never miss a beat.

Unmetric Apps Screenshot

Finally, when you’ve done with your deep dive data and benchmarked performance to the sector, you can compare metrics against competing brands, giving you the ability to gauge the success of the app.

Unmetric App Comparison

To see how powerful this new feature is, we’ve put together a short slideshow that looks at how the top brands in the world create incredible, viral apps that are used by hundreds of thousands of people.

To find out how your Facebook apps stack up against the sector, head over to Unmetric to get your free 10 day free trial.





 



Week 20 Top Viral Brand Videos – AK Bank’s doggy credit card and Granny’s crannies

May 17, 2013LEAVE A COMMENT

The top 5 videos of the week came from an assortment of brands. The humorous theme of the top three videos give credence to the fact that funny videos get more views. The average length of these videos are just half a minute and reinforces the fact that to be relevant on YouTube, you need to be short and concise.

#1/ Nuri ve Şef için akıllı alışveriş dönemi başlıyor

AK Banks Viral Video

In a Series of comic events, a calamitous ponytailed man has stumbled upon another inconvenient situation. His dog has swallowed the credit card, and an operation might be required to get it out. He soon finds that the card functions even from within the dog. The dog now begins to swap his paw to make every payment. This video promoting the services of AK Bank based in Turkey and has generated over 170,000 views in the last 7 days.

#2/ Granny VS Crannies: Laser

Cadbury's Cranberry Chocolate Viral Video

“Cranberries are hard to get” is the new campaign by Cadbury. Using a series of hilarious cartoons, a stubborn, but able, grandmother goes through a series of trials and challenges to obtain a basket of cranberries. Jumping from an airplane, wearing laser detecting spy glasses and getting slung from a slingshot are just a few things this dedicated grandmother goes through to get herself some cranberries. However, the moral of the story is that she could have saved herself time and injury and just purchased the new Cadbury Cranberry flavored chocolate.

#3/ Sprite – Graffiti fail!

Sprite Graffiti Viral Video

Running through the shadows with speed and agility, avoiding detection, it’s the perfect set up for representatives of the free world, except it all ends with an epic FAIL. In the video, an anti-social of the night commits the newbie mistake of pointing the spray can towards himself causing some viewers to fall off their chairs laughing(including me). “Even rebels need experience” is what Sprite communicates to the viewers.

#4/ Levi’s and Liberty London Unite

Levi's Beetle Viral Video

The fun and the classy unite to give birth to a blast of something very new. The key elements of the video, the two cars, are perfect demonstrations of the two brands. A colourful “happy” Beatle plays Levi’s whereas a classy black Hackney cab play Liberty London. The joining together of the two cars which meet halfway is a metaphor of the union of Levi’s and Liberty London. The video ends with both the cars travelling together, much like a newly married couple.

#5/ Samsung Galaxy S4 – Quick Look – Telstra Mobile

Telstra Viral Video

Telstra believed the features of the phone were hero enough to woo the viewer; the strategy has definitely worked. Following the track of regular mobile phone ads, the video sticks to the basics. The market hype for the newly released phone reflects in the number of views it achieved: over 13,000 in the last 7 days. Like the title says, the video really is a “quick look” into the Galaxy S4

Methodology

All data has been compiled and analyzed from the Unmetric application which tracks dozens of metrics to enable brands to benchmark themselves against competitors and their industry sector. Gain access to all this data by claiming a 10 day free trial.