Posted by Aishwarya Krishnamurthy on Jan 23, 2015

Looking Back at the Awesome Social Media Campaigns of 2014

In discussing the finalists to put in our “Awesome Things Brands Did in 2014” infographic, our marketing team took a nostalgic trip through all the amazing campaigns that brands put out last year. We found that although the numbers pointed to a couple of clear winners in terms of raw numbers, each member of our team had a different favorite campaign.

Our resident sports nut couldn’t stop raving about Nike’s “Last Game” commercial, and no one was surprised when I (resident crazy dog lady) chose the Budweiser “BestBuds” as my favorite of the entire year. These were two of the most popular commercials in terms of views on YouTube, which is unsurprising as the commercials were associated with two of the biggest sporting events in the world!

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Posted by Peter Claridge on Dec 21, 2014

Unmetric is a social media company to watch in 2015

But that's not just our opinion, that comes straight from a recent Forbes article where Unmetric topped the list of the 15 social media companies to watch in 2015. As the fourteen other companies were all apps or social networks, we won't lie, it definitely felt a little bit special to be the only social analytics company to be called out like this.

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Posted by Rick Liebling on Dec 20, 2014

Unmetric - The Choice of Award-Winning Agencies and Brands

We're honored to have such a prestigious list of clients, one that includes award-winning agencies, internationally recognized brands and several of the world's most influential consultancies.  We're equally inspired by the efforts of these organizations, which are consistently recognized for their intelligence, creativity and strategic excellence.  

As we wrap up 2014, we'd like to say a heartfelt congratulations to client organizations that distinguished themselves this year like Ad Age Marketer of the Year, Under Armour; and AdWeek's Agency of the Year, BBDO.

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Posted by Ranjani Raghupathi on Dec 18, 2014

Analyst Debrief – Sharpen your knives for the New Year

Don’t just end 2014 with a bang; begin 2015 armed with the best research intelligence. In this week’s analyst debrief I’ve cherry picked two articles from Gartner and Forrester that are giving my team a lot of clarity in charting out our game plan for the new year.

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Posted by Rick Liebling on Dec 13, 2014

Who won the Black Friday and Cyber Monday battles?

This report was written by Jon Swallen (Kantar Media) with data from Unmetric, Millward Brown Digital and Kantar Media and was first published on the Wall Street Journal.

Different players prevail, with Walmart dominating TV advertising; Kohls implementing a strong social strategy; and Amazon attracting the greatest attention from online shoppers

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Posted by Ranjani Raghupathi on Dec 4, 2014

Analyst Debrief - 5 tips to leverage and 10 terms to avoid for every marketer

We’re only a few weeks away from a new beginning. As the rest of the world slows down for the holiday season, marketers and shopkeepers gear up for one of their busiest periods of the year. If you’re looking to get some quick inspiration before the holidays and sharpen your creative skills for 2015, here are two articles from esteemed research groups that will help you do just that.

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Posted by Aditi Raghavan on Dec 3, 2014

We Just Doubled Your Creative Inspiration... With Twitter!

Last month, we unveiled Inspire, our newest product and the first ever social media search engine for marketers. Our vision with Inspire was to empower you, the modern marketer with fuel for creative, effective and engaging social content and campaigns - all driven by data.

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Posted by Aditi Raghavan on Dec 2, 2014

How To Detect Facebook Hits & Misses For Competitor Brands

One of the key challenges of competitive intelligence gathering in any industry is to be and stay on top of new developments as they happen. Social Media is no different and being the first to know about new creative strategies rolled out by your competitors is paramount. However, knowing is just the first step.

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Posted by Ranjani Raghupathi on Dec 1, 2014

Thanksgiving on Social Media - Lessons for Modern Marketers

This article was powerd by Unmetric's Inspire - the first ever social media ideation engine. 

As someone who loves celebrating all holidays, this Thanksgiving was a real shocker for me. I had the misfortune of finding out that what I thought were sweet potatoes were actually yams. Did you know that yams are orange and sweet potatoes are cream?

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Posted by Ranjani Raghupathi on Nov 27, 2014

Analyst Debrief - Stories for Thanksgiving

While the turkey roasts and the table is being set, we've got a few stories for all modern marketers. Dive in to these two reports by MIT SMR and Forrester to understand what your child and your consumers have in common. 
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