We've all had our 'forever alone' moments. In the emotional roller coaster that is life, here are a few brands that have and will continue to stand by you no matter what.
The internet is always teeming with plethora of information, data, offers, etc. There are always products that people are either researching about or buying. Many of those buyers don’t make a purchase the first time they visit a site, some might even get as far as putting a product in the basket but then the doorbell goes or the phone rings or the cat just knocked over a glass of water and that purchase is forgotten.
Organic reach on Facebook has seen a steady drop in the last year, and the company itself admitted on their website that with periodic algorithm changes, the reach of organic posts will ultimately see a natural drop. Previously, brands were trying to be seen by as many people as possible, and in a very real sense, were visible enough to have a post go ‘viral’ organically.
Basically, before the many (many!) algorithm changes, brand posts were seen by fans, who would engage with the content, and in-turn increase the reach of the post - in a cascade of engagement that heralded an era of spectacular, and free, marketing for brands across the world.
But the players got to play, play, play - and the brands had to pay, pay, pay.
Display advertising has been around since the dawn of the internet and is not going away anytime soon as new forms of display ads keep coming up. Display ads can be annoying at times, but what if they are contextual? Won’t these ads help in getting more conversions than a standalone banner ad with no context? Retargeting, or remarketing as it’s often called, is a marketing solution that does just that.
Learning something new can be difficult, no matter what it is you’re learning. From swimming to Finnish, having an instructor explain the basics to you can really ease you through any initial bumps and bruises of the learning curve. In this era of digital marketing, this learning curve is particularly steep. Traditional marketing rules apply very loosely, and by the time you get comfortable with a couple of concepts, there’s 10 more that you need to familiarize yourself with.
The cruelest joke is that by the time you learn the new 10 things, the first 10 things have been updated – It’s back to square one.
Having an instructor or guide can potentially minimize your growing pains, so we’ve created this simple step-by-step guide to setting up a campaign on Twitter Ads. It shouldn’t take you more than 5 minutes to read, and this is leaves you plenty of time to learn something new or to spend on your new campaign itself!
Whether you're planning weeks in advance or just have 20 minutes on the clock, here is a simple guide to help you create highly engaging holiday content for your social media audience.
This is the third and final piece in our three part blog series that looks at the social media stats behind the winning campaigns in the Cannes Lions Titanium & Integrated category - often thought of as the pinnacle category to win by agencies.
All of these campaigns relied on social media to varying degrees to spread their message. The submission videos by the agencies for each campaign also had one thing in common: beyond media mentions and earned media value, they all mentioned how many social interactions they received. Using Unmetric, we were able to delve deeper in to the campaign and surface metrics and stats not available to the judges at Cannes Lions.
In this blog post we look at the next 12 campaigns that made the top 37 campaign winning list.
This post was originally published on Campaign Asia.
Like how the 90s are called the golden age of television, 20 years down the line, the current decade will be recognized as the golden age of social media. Don’t buy it? I’ll tell you why. This is the time when the larger part of advertising’s target universe is active and spending a large portion of their waking hours on social. The space is ideal for brand advertising, especially since ecommerce aids in the possibility of an immediate sale and the dollar spend is a lot less when compared to traditional media. You can get 100% viewership from followers on Instagram with no ad-spend!
The Cannes Lions have once again highlighted the best creative campaigns from around the world. This year 37 different campaigns made it to the Titanium and Integrated category - often considered to be the pinnacle category that every agency wants to win. This year there were: