It's a tough life being a CMO. You've got a team to manage, a CEO and the head of sales to "answer" to, your marketing message needs to be consistent everywhere and there are way too many reports to look over. To top all this, there's never been as much change in your industry as there is right now and the market always seems to be moving on. In you super busy schedule, here are a few small things that won't fail to bring a wry smile to your day.
It's no secret that 2015 has been a strong year for the auto industry in general, with sales of trucks and SUVs reporting double digit growth over 2014's performance according to the WSJ. That said, car sales were down 1.9%, possibly as a result of more people opting for the cross-over type vehicles due to the cheaper prices at the gas pump.
To see how this strong growth is being reflected on social media, we looked at the performance of the top US auto brands during the second quarter of 2015 on Facebook, Twitter and Instagram.
Like how Harry Potter was the "ChosenOne", all of us were born to be something. Here are 7 signs that it's in your DNA to be a community manager.
Remember when Arby's tweeted Pharell Williams and asked for its hat back? That's when brands began to... human (yes, I used it as a verb). With social media, the voice of brands is becoming more and more personable. Being the brand nerds we are, we indulged ourselves in the concept and stalked through some of the most "real-life" sounding brands and imagined who they'd be as real pepole, and this is what we came up with.
That’s the percentage of online shoppers that use social media as a research tool to make purchase decisions. With such a large set of shoppers spending time on social networking sites, it makes the medium a great place for advertisers.
Being a social media manager is no piece of cake. You’ve got to tweet 5 million times a day, reply to all those demanding customers and toughest of all, answer your boss’s never ending questions on ROI. If you work in social media, here are 19 thoughts you’ve had for sure:
Marketers have two super-important jobs:
1) create incredible campaigns for their brands and
2) monitor the incredible campaigns of competing brands.
Figuring out the latter task can be challenging - after all, who has the time and the inclination to keep tabs on what each competitor is up to? The truth is, you don’t have the time to do that stuff.
But now we have an app that does.
Being a social media analyst can sometimes be thankless. You look at way too many spreadsheets and juggle a lot more numbers than humanly handleable. While you slog your day off discovering amazing patterns in the data, your boss mostly dismisses them as "not insightful enough".
However, here are a few of the most rewarding moments social media analysts experience.
We've all had our 'forever alone' moments. In the emotional roller coaster that is life, here are a few brands that have and will continue to stand by you no matter what.
The internet is always teeming with plethora of information, data, offers, etc. There are always products that people are either researching about or buying. Many of those buyers don’t make a purchase the first time they visit a site, some might even get as far as putting a product in the basket but then the doorbell goes or the phone rings or the cat just knocked over a glass of water and that purchase is forgotten.