Some say Christmas is the most wonderful time of the year (well, Andy Williams does, any way), others would say it's summer time (unless you're Lana Del Rey, of course). For me, the best time of year is February. Yes, I am British and no, I don't understand this Football that the Americans call it, but by gum I do love the adverts and the marketing madness that surrounds the Super Bowl.
Another reason I love this time of the year is that it is a great excuse for the entire marketing team to sit in the big conference room and watch YouTube non-stop all day in the name of 'work'.
This year there are 44 different brands advertising during the Super Bowl. We watched all their ads and then dug into the Unmetric app to dig up data and insights behind the marketing strategies employed by each brand.