Being a millennial (or a youth as my boss calls it), I’m biased towards Instagram as a user. Pictures, filters, no word limit, it just seems like a social network that’s a lot more fun. Also, lots and lots of Kim Kardashian selfies.
Now that’s not to say that I don’t stalk brands on Twitter for the occasional freebie. The more I think of it, I notice how both the social networks cater to the different interests of the audience. While Instagram is my go-to social network for entertainment, Twitter is the temple of bite-sized information.
In this blog post, I took a look at the key metrics every company needs to track on Twitter. While Unmetric itself offers a treasure trove of data-driven insights, these are the most important metrics to measure.